About Focaly

Focaly, led by CEO Enzo, is a premier rental company specializing in professional photography and videography equipment. Their mission is to make high-quality gear accessible to everyone—from seasoned professionals to passionate hobbyists. They pride themselves on competitive pricing and a hassle-free delivery system, which includes prepaid return labels.

The Challenge

As a rental business, Focaly faced a significant challenge: securing expensive equipment without imposing burdensome security deposits on customers. While this approach made their services more attractive, it left them vulnerable to theft. Without a reliable way to verify customer identities, the business risked losing expensive equipment to dishonest customers.

Enzo recognized the need for a dependable identity verification solution to safeguard their business while maintaining a smooth and customer-friendly rental experience.

The primary challenge we faced with our business model was finding a way to secure our products without requiring a security deposit, which we felt would create a barrier to entry for our customers.

The Solution: Real ID

To secure their rental process, Focaly turned to Real ID's AI-powered identity verification service as a Shopify app. Real ID offered a seamless way to verify customer identities in real-time, allowing Focaly to eliminate the need for security deposits while significantly reducing the risk of fraud.

Real ID provided three key solutions:

• Instant integration: Focaly could start verifying IDs of their customers immediately within the order status page on their site, and view the results within their Shopify dashboard.
• Live Photo Verification: Customers were required to upload a live photo of themselves, which Real ID’s system matched with their provided identification.
• ID Authenticity Check: Real ID verified the legitimacy of the identification documents and ensured they matched the person making the transaction.

This solution gave Focaly the confidence to continue offering deposit-free rentals without the fear of fraud or theft.

Real ID was straightforward and aligned with what we were looking for, so we chose it right away.

Results & Impact

Since implementing Real ID, Focaly has seen dramatic improvements in both security and customer trust:

• Reduced Theft: The risk of theft has nearly been eliminated.
• Increased Credibility: Real ID added professionalism, enhancing Focaly’s reputation as a trusted rental service.
• Enhanced Control: Precise customer identity verification provided greater control over transactions and minimized risks.

Real ID has drastically reduced the number of thefts, which are now almost nonexistent since we implemented this system.

Key Features

Focaly’s favorite feature is live photo verification, which requires customers to take a real-time photo of themselves. This added layer of security makes it nearly impossible to commit fraud and ensures the authenticity of each transaction.

Live photo capture is crucial because it enables us to directly compare it with their ID, making it nearly impossible to cheat. It's a key aspect that adds an extra layer of security and ensures the authenticity of our verifications.

By integrating Real ID into their rental process, Focaly has not only protected their inventory but also strengthened their reputation as a reliable and customer-centric business. This case study highlights the powerful impact of AI-driven identity verification in securing business operations and enhancing customer trust.

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